Paid links: do you still have to worry about them?
Once again, paid links are a hot topic in the search engine optimization community. The website of J. C. Penney had number 1 rankings for many competitive keywords. It turned out that the J. C. Penney website obtained these rankings through buying links on over 2000 pages. Now that Google found the links, J. C. Penney faces a major problem.
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